Anodot, a startup that helps customers monitor business operations against a set of KPIs, announced a $35 million Series C investment today.
Intel Capital led this round with a lot of help. New investors SoftBank Ventures Asia, Samsung NEXT and La Maison also participated along with existing investors Disruptive Technologies L.P., Aleph Venture Capital and Redline Capital. Today’s investment brings the total raised to $62.5 million, according to the company.
Anodot lets you take any kind of data, whatever your company finds important, and it tracks it automatically and reports on changes that would have an impact on the business, according to David Drai, CEO and co-founder.
“We take any kind of normalized data into our platform and learn all the behavior of the data against normal behavior. When I say normal behavior, it means any time-based data in what is called a time series. And we understand all the trends of that data, and we do this autonomously without any configuration, except defining what is interesting for you,” Drai explained.
That means that the platform will let you know, for example, of any drop in your business, any drop in your conversions, any spike in your costs — and so forth. What you track depends on your vertical and what’s important to your business.
He compares it to applications performance monitoring, but instead of monitoring the company’s technology systems, it’s monitoring the systems that run the business. Just as you don’t want to miss signals that your servers could be going down, neither do you want to let factors that could cost your business money go unnoticed.
The way it works is you connect to the systems that matter, and Anodot can review those systems, learn what constitutes a level of normal behavior, then identify when anomalies occur. It does this by mapping against your KPIs, and this can involve thousands or even tens of thousands of KPIs based on an individual company.
As Drai points out, an eCommerce company with 1000 products in 50 countries, will have 50,000 KPIs, one for each product in each country, and you can track these in Anodot.
He says that under the current economic conditions, he is taking a two-pronged approach to building his business involving both offense and defense. On defense, he will take a cautious approach to hiring, but he sees his product helping companies understand and control costs, so he will continue to sell the product as a cost-saving device at a time when that is of increasing importance to businesses everywhere.
The company was founded in 2014. It currently has 70 employees and 100 paying customers including Atlassian, T Mobile, Lyft and Pandora.